Skip to content
Geonos
Test

GEO testing: measure the AI visibility lift of a change

The short answer

Test a content change on real pages and measure the AI visibility lift.

How do you compare changed pages with control pages?

Changed pages against control pages. Each test compares pages you changed with matched pages you left alone, over the same prompts and engines.

Why measure instead of assuming?

Measured, not assumed. You see the before and after mention rate with its sample size. A test is the only place Geonos says a change caused a lift.

How do winners become a playbook?

Winners become your playbook. A winning change turns into guidance for the next pieces in that category.

How it works

  1. Pick a change: intro structure, schema, FAQ format.
  2. Run it on changed pages against control pages, across tracked prompts.
  3. Keep the winner and follow the lift over time.

Frequently asked questions

What is GEO testing?

Changing a set of pages and comparing their AI visibility with control pages that did not change, to measure the lift.

Why test?

Answers vary by run, so a controlled comparison is the honest way to know what worked.

Try it on your own site with a free audit, see how it works for your industry, or see the plans.

More of the platform